Sep 7, 2026, 11:00 AMTechnology
Apple May Unveil $2,000 Foldable iPhone Ultra With iPhone 18
Apple may unveil the iPhone 18, 18 Pro and a foldable iPhone Ultra starting near $2,000 at Wednesday's event, targeting high-end buyers, MarketWatch says.
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Summary
MarketWatch reported on September 7, 2026, that Apple’s Wednesday launch event is likely to feature the iPhone 18 and iPhone 18 Pro, alongside a foldable iPhone Ultra with a starting price near $2,000.
The expected Ultra would extend Apple’s lineup into foldable phones while targeting high-end buyers at a premium entry price. The available feed provided no confirmed specifications, release dates, markets, sales forecasts or other event details.
Positives
- The expected lineup includes the iPhone 18, iPhone 18 Pro and foldable iPhone Ultra.
- A foldable iPhone Ultra would add a new form factor to Apple’s smartphone portfolio.
- A starting price near $2,000 would position the Ultra specifically for high-end buyers.
Risks & concerns
- The iPhone Ultra and its near $2,000 starting price remain unconfirmed expectations ahead of Wednesday’s event.
- A price near $2,000 places the foldable Ultra well into the premium market.
- The limited feed disclosed no specifications, availability, release dates, target markets or sales forecasts.
Primary sourceMarketWatch.com - Top Storieshttps://www.marketwatch.com/story/a-2-000-iphone-is-coming-soon-as-apple-aims-for-high-end-buyers-248350a9?mod=mw_rss_topstories
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